Privacy Policy

Privacy matters

We at realzeit respect your privacy and with this privacy policy we would like to provide you with information related to the data we collect and we would like to describe how we use such information. Furthermore, we would like to illuminate your choices with respect to the collection and use of data for online behavioral advertising and other data relating to your use of our website or your use of certain mobile apps and websites provided by third parties for which realzeit renders advertising services.

We collect/process your information in order to ensure advertisers can provide you with relevant advertising based on your interests, affinities and local context and measure the effectiveness of their campaigns. The aim of this is to effectively reduce the amount of ads you see that aren't beneficial or of interest to you. An opt-out from targeting would not reduce the amount of ads, it just makes the ads you receive less relevant.

Our purpose in collecting such data is to help us provide you with better service, such as more relevant notifications about special offers and promotions. If you would like to know more about how this works, we suggest to start with using the following websites to inform yourself:

Of course, we will not willfully disclose any individually identifiable information about you to any third party without first receiving your permission, as explained in this privacy statement. Upon receiving such a request for information, we provide an explanation regarding how this information may be used as well as an opportunity to request that the information not be used for those purposes. In addition, we give you an opportunity to opt out of future communications from us.

This policy applies to all realzeit's websites, products and services worldwide that display or link to this notice

Data that we collect

Cookies: These are small files that are sent from the server to the user's browser and then stored for later access. Most browsers allow users to refuse the acceptance of cookies or to be notified before a cookie is accepted. Cookies enable us to track user trends, preferences and patterns to improve our understanding of our user base and thus improve the quality of our service. However, it is possible to visit our site without the use of cookies.

Mobile Advertising Identifiers: In case you use a mobile device and depending on the used operating system (e.g. iOS or Android) of this device, the platform (mobile app or mobile website) and the agreed advertising services, we may collect some of the following data:

  • Anonymized (hashed) IP-address
  • Identifiers like the ID for Advertising for iOS (IDFA), the Advertising ID for Android and other anonymous identifiers of third party service providers (like Facebook) that are placed on your mobile device by using cookies
  • Information contained in your browser head like e.g. your browser version etc
  • Installation and first opening of an app on your mobile device
  • User actions within an app or on a mobile website (e.g. in-app purchases, registration)
  • Information which apps you have downloaded or which mobile websites you have visited
  • Information which advertisements you have seen or clicked on

The above data enables us to:

  • perform mobile marketing using our programmatic media buying platform. In detail, we use the information to predict users' interests and preferences for interest-based advertising
  • customize ads to a particular location and users' location behavior
  • determine how users respond to certain ads
  • report aggregated statistics regarding, for example, the effectiveness of digital advertising campaigns
  • provide, operate, manage, maintain, and enhance our system

We do not collect any individually identifiable data (e.g. name, email address, etc.) for advertising from you and, of course, we do also not combine the foregoing data with any of your personally identifiable data without your prior consent.

We may also receive such data from our clients and the third party service providers we work with to perform the above services to you where we contractually require them to get express user consent.

We only collect, process and use personal data to the extent necessary and only for the purposes addressed herein, provided that we have obtained your express consent (directly or via our partners) for such use or if such use is permitted by law. We do not associate cookies to personally identifiable data that might have been received from you for the purposes of business communication.

Who do we share Information with?

We will never share your personally identifiable information with non-affiliate third parties without your consent or as otherwise outlined in this policy. Personal data collected by our advertising technologies may be shared with our clients and partners for the purposes of delivering targeted online advertisements or aggregated reporting. The provision of your personal data to government institutions is only possible within the framework of the national law of the Federal Republic of Germany or in compliance with international governance.

We may also share your information for the following purposes:

  • as required by law, such as to comply with a subpoena, or similar legal process
  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request
  • to any other third party with your prior consent to do so

Google Analytics

In order to optimize this Website, we use Google Analytics, a web analytics service provided by Google, Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States of America (“Google”). Google Analytics uses Cookies to help us analyze how you use this Website. The information generated by the Cookie about your use of our website will be transmitted to and stored by Google on servers in the United States. Prior to the transmission to the United States, such information will be anonymized by deleting the last eight bit of your IP address.

On our behalf, Google will use this information for the purpose of evaluating your use of the Website, compiling reports on website activity for us and providing other services relating to website activity and internet usage. The (anonymized) IP address that was transmitted by your browser will not be combined by Google with any other data of Google. You may object to the use of cookies by selecting the appropriate settings on your browser, however please note that if you do so you may not be able to use the full functionality of this Website. You may also prevent the collection of the data that was generated by the cookie and that is related to the use of the Website (including your IP address) as well as its processing by Google by downloading and installing a browser plugin that is available under the following link:

Additional information thereto is available at and (general information to Google Analytics and privacy).

Consent and Changes to this Privacy Statement

By using our site, you agree to the collection and use of your information as outlined in this privacy statement and consent to our Terms of Service. realzeit may decide to make slight modifications to this privacy statement from time to time. In such an instance, we will post the modifications on this page so that you are always aware of the information we collect, how we use it, and under what circumstances we disclose it.

Information pertaining to children

realzeit's products and services are designed for those 13 years of age and older. We do not knowingly collect personally identifiable information from anyone under the age of 13. If the company is made aware that it has received personally identifiable information from someone under 13, we will use reasonable efforts to remove that information from our records.

We do not create segments to specifically target children under 16 years old.

Legal basis for processing (EEA visitors only)

If you are a visitor from the European Economic Area (EEA), our legal basis for collecting and processing the information described above will depend on the information concerned and the specific context in which we collect and process it. We collect and process information from you only where we have your consent (Art. 6 para 1 lit. a) GDPR), where we need the information to provide our contractual obligation to you (Art. 6 para 1 lit. b) GDPR) or where we have a legitimate interest to do so.

If you wish to learn more about specific legal ground(s) we rely on to process your information for any particular purpose (including any legitimate interests we have to process information), then please contact us using the details provided below under “Contact Us”. However, by way of example, we rely on our legitimate interests to process information for direct marketing purposes and for fraud prevention and detection, provided these interests are not overridden by your data protection interests or fundamental rights and freedoms (Art. 6 para 1 lit. f) GDPR).

Your rights & Opt-Out

If you are concerned about the collection and use of your personal data, you are entitled to obtain information about your personally identifiable data that we have stored. You can do so at any time and without reason. Additionally, you are entitled to request the correction of inaccurate data and the deletion or blocking of your personally identifiable data provided insofar as there is no legal obligation to retain such data. You can address the revocation and any request for information via mail to the following address

Please contact us by e-mail at or realzeit GmbH, Boxhagener Straße 18, 10245 Berlin, Germany.

Cookie Opt-Out

If you choose to opt out of realzeit's tracking, you can do so by clicking the button below. This places a cookie with the value "optout" on your browser that informs our software not to collect any further non-personally-identifiable data about you. Please take note that if you delete, block, or otherwise restrict your cookies via browser controls, or if you use another browser or another computer, you may need to repeat your cookie opt-out action. At any time, you may return to this page and opt-in again by clicking the button below again.


Advertising identifier opt-out

If you use a mobile device and you do not want us to use the anonymous data described above for creating an anonymous user profile and delivering interest-based advertising to you, you can opt-out from such use of your data. Please visit the following link and follow the instructions:


Please note that due to technical reasons it may take up to 24 hours to implement and comply with your opt-out in our systems.

Storage and deletion of personal data

In general, any data we have collected and stored is deleted from our systems, if we do not need such data any longer for advertising purposes. If we receive anonymous data regarding your use of the platforms we work with (including any advertising you have seen or clicked on), from a third party provider we work with in rendering our advertising services, we comply with the storage and deletion deadlines agreed with such third party provider. In practice we aim to have personal data for no longer than 3 months or shorter duration.

Contact us

If you have any questions or concerns about our use of your personal information or if you have questions about privacy on our products, please contact our Data Protection Officer using the following details at:

The data controller of your personal information is:
realzeit GmbH
Boxhagener Straße 18
10245 Berlin, Germany